U.S. Court Clears Way for Political Ad Contracts to Go Online
A U.S. federal appeals court on Friday cleared the way for new rules to take effect next week that will force broadcasters to publish political advertising contracts online.
The court denied an emergency motion from the National Association of Broadcasters to stop the rules from taking effect during a larger judicial review.
The Federal Communications Commission adopted the rules in April to provide insight on campaign spending ahead of November’s congressional and presidential elections. They will reveal who is paying for political campaign ads and just how much they are shelling out.
The NAB has said its members stand to lose millions of dollars in ad revenue because cable and Internet competitors, who are not subject to the rules, will get an unfair advantage for political advertising.