Why Android Is Failing
Android, despite Google’s push for user volumes worldwide, looks to be flagging in the smartphone market.
In December last year, Eric Schmidt, then head honcho at Google, hedged his bets on future success with his company’s Android platform. Batting away concerns over performance, he predicted that, within six months, the volume of users on Android would get developers shifting their focus from Apple’s iOS to the Linux-based platform.
Sitting here in August, nearly eight months later, it’s evident that hasn’t happened. In fact, according to recent sales results from the US, Schmidt’s hopes of market-conquering volumes have been dented, if not altogether dashed. In terms of handsets shipped, the company saw sales of Android-equipped smartphones dip by 4.3 per cent to 56.3 per cent overall.
Meanwhile, iOS saw a 10 per cent rise in users up to 33.2 per cent market share, as it grabbed ex-Android users and escapees from RIM’s sinking ship. This was achieved despite the uncertainty over the launch of the iPhone 5, coming solely off the back of iPhone 4S sales.
Why, therefore, has Android stalled? Part of it comes down to economic circumstances that have forced the price of the iPhone 4S down for consumers across the world. With the handset remaining highly desirable despite entering its victory lap, tariff operators across the world have raced to the bottom of the premium price range to drag mid-spending users up to more expensive tariffs.