Mars Landing Broadcast on Ustream Outperforms Cable TV, Company Says
New stats from Ustream suggest that more people are forgoing television for online sources when it comes to getting news, the company says.
More than 3.2 million people tuned in to the live streaming platform to see Sunday night’s landing of the Mars Curiosity rover, according to spokesman Tony Riggins.
‘More people tuned in to watch the NASA Mars landing coverage on Ustream than many of the top cable news networks during Sunday primetime,’ he told Mashable in an email.
Riggins said that at its peak, Ustream had 500,000 concurrent viewers across all streams watching live. The platform had broadcasts spanning NASA HDTV, NASA JPL and NASA JPL 2