Apple’s Biggest Fans Are Older Consumers
Older customers are now Apple’s biggest fans, said a brand perception measurement company Friday, citing shifting demographics that indicate the company’s appeal to the young and technology-enamored has been slipping.
The finding from U.K.-based YouGov also puts into context recent television ads that were loudly panned, with some critics calling them “rotten” and “gagging.”
Apple ran the ads, which featured a Genius — the name for the company’s in-store technical support staff — helping customers in high-pressure situations. The 30-second spots touted the Mac and appeared during the early days of NBC’s broadcast of the 2012 Olympics. They were discontinued, reportedly as planned — within several days.
In all three ads, the Genius was played by a 24-year-old comedian named Josh Rabinowitz.
The reaction among the Apple faithful was devastating.