Wavy Windows Replaced With Tiled Windows
Microsoft’s corporate logo has a new look, setting the stage for a wave of products designed to cast the world’s largest software maker in a new light.
The makeover unveiled Thursday marks the first time that Microsoft Corp. has revamped its logo since February 1987. The Internet was barely around then, and cellphones were considered a luxury.
At the time, Microsoft was putting the finishing touches on the second version of its Windows operating system. Two of Microsoft’s biggest nemeses — Google Inc. co-founders Larry Page and Sergey Brin — were just 13 years old. And Apple Inc. co-founder Steve Jobs was just in the second year of an 11-year exile from the company that went on to invent the iPod, iPhone and iPad after he returned.
By revamping its logo, Microsoft is trying to signal that it has changed its thinking and its products to cater to people who are interacting with technology much differently than just a decade ago, let alone a quarter century.
Now, more computing tasks are being done on touch-based devices such as smartphones and tablets instead of personal computers tethered to keyboards and mice. Many software applications are now supplied over high-speed Internet connections for a monthly fee instead of being installed on individual computers.