Obama Turns to Technology During the Convention
When the Democratic Party’s national convention opens this week, President Barack Obama’s target audience won’t be in the crowd. It will be the small sliver of undecided voters in battleground states who will be critical to the outcome of what the polls show is a tight race with two months to go.
Obama’s campaign will turn to technology to get some of those voters engaged in the convention. The campaign will stream the entire event online, incorporate voter comments into the feed, and have convention attendees interact electronically with those watching on the Internet and mobile devices.
It’s an attempt to recapture the Obama team’s insurgent, grassroots appeal from 2008, when the campaign set new standards for using technology in politics. The high-tech engagement also helps the campaign capture data on voters that can be used for registration drives and get out the vote efforts.