Can Mitt Romney’s Evangelical Ambassador Seal the Deal Before Election Day? Belief Blog Blogs
Now that Romney has outlasted the other candidates to become the Republican nominee for president, DeMoss is using that street cred to help the candidate close the deal with evangelical voters in the weeks before Election Day.
It’s unclear whether he will succeed.
Polls show that although most evangelicals have come around to Romney, there’s a sizable chunk who have not. With those voters making up a huge part of the GOP base in swing states like Ohio, Iowa and Virginia, whether DeMoss’ gambit works could mean the difference between an Obama or a Romney White House.
For DeMoss, who is officially a senior adviser to the Romney campaign, the stakes of his work go well beyond electoral politics. He’s trying to open the American evangelical mind.
“I took this on to tackle prejudicial attitudes,” DeMoss says, explaining how he approached Romney about running for president in 2006, convinced that the then-Massachusetts governor was the most qualified man for the presidency that he’d ever seen.
“I discussed it with Romney the first time we met,” he continues, sitting in his room at the elegant Vinoy Resort and Golf Club in St. Petersburg, his home during the convention. “It bothered me that some evangelicals said they couldn’t support a Mormon for president. As a public relations guy, I wanted to change that mindset.”
Which is why DeMoss was in front of the North Carolina delegation at the convention Monday morning, arguing that it’s unfair for some Republicans to insist on a presidential nominee with whom they agree about everything.