Sesame Nation: Big Bird should leave the government nest.
Okay, I may be taking this further than Mitt intended. So let’s go back to his central thrust. The Corporation for Public Broadcasting receives nearly half a billion dollars a year from taxpayers, which it disburses to PBS stations, who in turn disburse it to Big Bird and Jim Lehrer. I don’t know what Big Bird gets, but, according to Senator Jim DeMint, the president of Sesame Workshop, Gary Knell, received in 2008 a salary of $956,513. In that sense, Big Bird and Senator Harry Reid embody the same mystifying phenomenon: They’ve been in ‘public service’ their entire lives and have somehow wound up as multimillionaires.
Mitt’s decision to strap Big Bird to the roof of his station wagon and drive him to Canada has prompted two counterarguments from Democrats: (1) Half a billion dollars is a mere rounding error in the great sucking maw of the federal budget, so why bother? (2) Everybody loves Sesame Street, so Mitt is making a catastrophic strategic error. On the latter point, whether or not everybody loves Sesame Street, everybody has seen it, and every American under 50 has been weaned on it. So far this century it’s sold nigh on a billion bucks’ worth of merchandising sales (that’s popular toys such as the Subsidize-Me-Elmo doll). If Sesame Street is not commercially viable, then nothing is, and we should just cut to the chase and bail out everything.
Conversely, if this supposed ‘public’ broadcasting brand is capable of standing on its own, then so should it. As for the rest of PBS’s output — the eternal replays of the Peter, Paul & Mary reunion concert, twee Brit sitcoms, Lawrence Welk reruns and therapeutic infomercials — whatever their charms, it is difficult to see why the Brokest Nation in History should be borrowing money from the Chinese Politburo to pay for it. A system by which a Communist party official in Beijing enriches British comedy producers by charging it to American taxpayers with interest is not the most obvious economic model. Yet, as Obama would say, the government did build that.
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