Car buyers get cheaper navigation options
Automakers are starting to find ways to bring budget navigation to their cheaper cars with integrated systems that are much cheaper than fancy in-dash models costing upwards of $1,500.
The latest alternative is General Motors’ partnership for a smartphone app called BringGo for the Chevrolet Spark, GM’s smallest and cheapest car that went on sale in July starting at $12,995 with shipping.
For $50, a buyer can integrate BringGo’s digital maps and turn-by-turn directions into the car’s large in-dash screen. Next year, BringGo will be available for the larger Sonic RS.
“It gives our Spark customers the safety and functionality of a more expensive navigation system without the need for additional equipment and at a tremendous value,” said Sara LeBlanc, General Motors’ global infotainment manager, in a statement.