Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services
CUPERTINO, California—October 29, 2012—Apple® today announced executive management changes that will encourage even more collaboration between the Company’s world-class hardware, software and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.
“We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook, Apple’s CEO. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”
Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.
This is big news. Forstall has been known for two things during his Apple tenure - the unprecedented success of iOS, and his “abrasive” leadership style, which led to polarization within the company. Jony Ive will be taking over the role of leadership and direction for Human Interface across the company, meaning he will oversee both hardware and software designs. This should lead to a much more cohesive overall look and feel for all of Apple’s products. For more information and insight, read Jon Gruber’s piece on this announcement over at Daring Fireball.