Why Holiday Shoppers Are Starting Early This Year
If you think you’re hearing jingles earlier than ever this year, you’re not imagining it. In fact, some retailers started launching their holiday sales back in October. And consumers, who are eager to spend while sticking to budgets, are happy to get a head start.
“The Black Friday season is earlier than ever on both the retailer side and consumer side,” says Brad Wilson, founder of bradsdeals.com and blackfriday2012.com, who notes that traffic on his Black Friday site was up 45 percent in October. “Retailers are climbing on top of themselves to put out an earlier ad,” he adds.
The coupon site retailmenot.com has coined a new term for the so-called “Christmas creep”—OctoNovemCember. In a survey of 1,000 parents, it found that four in 10 said they started their holiday shopping before November, and just 12 percent said they would wait to shop until Black Friday, the day after Thanksgiving. One in three said they would be completely done with their shopping by Cyber Monday, the Monday after Thanksgiving.