Obama campaign used data, volunteers, organizer tells Wichita State students
I’ve already received two surveys from the Obama campaign about how to better retool efforts for the next campaign and candidate. They aren’t the types of push surveys I get from GOP where they put the answer they want you to parrot inside the directed question. These surveys are multiple choice with real choices, and open ended questions seeking real input. It’s refreshing to be approached by a political party as a valuable asset as opposed to minion at their command.
President Obama’s re-election was largely a result of unprecedented use of data to mobilize and empower grass-roots volunteers, who in turn had a huge impact in the handful of states where the election was decided, according to a political operative who worked in Obama’s Chicago campaign headquarters.
Jonathan Wright, who worked as a field director for an Illinois congressional campaign and with the Obama operation, gave Wichita State University students an insider’s look at the Obama campaign during a speech to professor Mel Kahn’s political science class on Tuesday.
Wright said the re-election effort actually began within days of Obama winning the presidency in 2008 and continued straight through to Nov. 6 of this year.
‘They retooled,’ he said. ‘They figured out what they did right, and then they went and made it better.’
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