Tofurky Manufacturer Could Make a Killing on Thanksgiving
Tofurky Manufacturer Could Make a Killing on Thanksgiving - US News and World Report
To a traditionalist, a stuffed loaf of tofu and wheat gluten at the center of the Thanksgiving table might be a sacrilege. But the company that makes those loaves (better known as Tofurky) says that the idea has caught on quickly.
Sales of Tofurky roasts, marketed as a holiday alternative to Thanksgiving birds, have grown at a tremendous pace over the last 17 years, according to the company that makes the roasts. Turtle Island Foods, the Oregon-based company that makes Tofurky, sold its three millionth Tofurky roast this year. In 2011, the company sold nearly 400,000 of the holiday turkey alternatives, up nearly 12 percent from 2010 and nearly double the amount sold in 2006.
Why the growth in popularity? Maybe it’s that carving a Tofurky isn’t an eight-step process. Or the pesky risk of undercooked stuffing (and salmonella) lurking in a real bird’s cavity.