Online Shopping Way Up on Thanksgiving
Black Friday was a big day in stores, but Thanksgiving was apparently a big shopping day online.
Data from online consumer analytics firm Experian Hitwise shows online traffic on the holiday increased 71 percent this year compared to the same day a year ago. It says the top 500 retail sites received more than 181 million total U.S. visits.
Experian’s Matt Tatham wrote in a blog post that online traffic to the top retail sites has been up 8 percent on average for the holiday week.
The most visited retail sites on Thanksgiving Day were Amazon, Wal-Mart, Target, Best Buy and Sears. On Black Friday, they were Amazon, Wal-Mart, Best Buy, Target and J.C. Penney Co. According to Experian Hitwise, on Black Friday this year the website that saw the biggest increase in traffic was the Apple Store at 99 percent growth.