The article is dealing with what many (including myself) have been feeling about this GOP+FOX mutation ever since at least the post 9/11 era starting with the Iraq War boosting that FOX would do for Bush (I am sure it was even before that but I kind of recall FOX trying to pretend it was ‘fair and balanced’). The lament I have is that this dynamic took so long to actually turn off enough people.

Is Fox Even Helping the Republicans Anymore?

Lincoln Mitchell.

Harriman Institute, Columbia University

Posted: 11/29/2012 8:42 am

This has been a difficult election season for Fox News. Among the most enduring media images of the last few days of the election are Karl Rove late on election night angrily denying that Ohio, and thus the presidency, had gone to President Obama, and Dick Morris only a few days before the election confidently predicting a Romney landslide. Morris later tried to explain away his mistake after the election by claiming he had done it to create enthusiasm among Republican voters. The incidents involving Rove and Morris, both of whom work as both commentators on Fox and political consultants to conservative clients, are obviously embarrassing for Fox, but also raise the question of whether the network has outlived its value, even to the Republican Party.

Because Fox generally reports news based on partisan talking points and ideological certainty rather than focusing on pesky things like facts, information and events, it has, in the past, been effective in encouraging misperceptions about President Obama’s background, nurturing the growth and development of the Tea Party movement and covering economic policy by referring to any spending by the government as socialism. These things have helped mobilize and misinform the right wing base of the Republican Party. Similarly, during the Bush administration, Fox helped increase support for the Gulf War by repeating White House positions on weapons of mass destruction, almost without question.

Over the last several years, this has been very helpful to the Republican Party, but during 2012, particularly in recent months, this has begun to change. Fox has now become a problem for the Republican Party because it keeps a far right base mobilized and angry making it hard for the party to move to the center, or increase its appeal as it must do to remain electorally competitive. For example, Bill O’Reilly’s explanation of why the Obama was reelected may, in fact, resonate, with the older and heavily white viewership of Fox, but it is precisely the wrong public message and messenger for the Party.

Moreover, while Fox helps the Republican Party when it slants its news coverage to the right, it damages the Party when its news coverage becomes too shoddy. A network that cannot get election night right because one of its star pundits simply refuses to accept defeat offers very little reason for potential viewers to watch it. Similarly a network whose pundits are so off in their election predictions will ultimately marginalize itself completely, as Fox is beginning to do.

—-> Continued.

http://www.huffingtonpost.com/lincoln-mitchell/is-fox-even-helping-the-r_b_2210775.html