Post-Holiday Android Tablet Web Traffic Grows, iPad Share Shrinks
Web traffic on Android tablets from various vendors grew substantially after the Christmas holiday, cutting the iPad’s share by more than 7 percent.
Nonetheless, Web traffic on Apple’s iPad continues to outdistance the competition overall, now accounting for nearly 79 percent of all Web page impressions, according to data compiled by Chitika Insights.
Chitika, which runs Web-based ad network., said its findings are based on hundreds of millions of ad impressions from Dec. 1 to Dec. 27.
Chitika found that the iPad’s share of tablet Web traffic declined by 7.1 percentage points—from 86 percent to 78.9 percent—after Christmas Day, 2012.
Kindle Fire had the largest share of the Android tablets, at 7.51%, up 3 percentage points since Christmas. The Samsung Galaxy tablets (7-in. And 10-in.) hold a 4.3% share, up 1.38 percentage points since Christmas, while the share of Web traffic on Google Nexus (7-in. and 10-in.) devices has doubled to 2% since Dec. 25.