Marketing the Bushmaster to Children - Will They Shoot More than Their Eye out?
Because kids with assault rifles makes such good sense…
Kids make the perfect target audience for the NRA
Responding to Americans’ declining interest in shooting sports, gun manufacturers are developing programs to market their products to younger children. The National Shooting Sports Foundation trade association and the industry-funded National Rifle Association spend millions of dollars annually to recruit kids as gun enthusiasts. And those efforts increasingly focus on pushing semi-automatic assault weapons, including the very model used by the shooter in the Newtown, Connecticut tragedy.
The New York Times reports:
The pages of Junior Shooters, an industry-supported magazine that seeks to get children involved in the recreational use of firearms, once featured a smiling 15-year-old girl clutching a semiautomatic rifle. At the end of an accompanying article that extolled target shooting with a Bushmaster AR-15 — an advertisement elsewhere in the magazine directed readers to a coupon for buying one — the author encouraged youngsters to share the article with a parent.
“Who knows?” it said. “Maybe you’ll find a Bushmaster AR-15 under your tree some frosty Christmas morning!”