The Struggle for Jihad
The Struggle for Jihad
By Poh Si Teng
March 6, 2013
Two opposing groups battle to define the word jihad on public buses and subways.
Using Billboards to Stake Claim Over ‘Jihad’
CHICAGO — There is an advertising war being fought here — not over soda or car brands but over the true meaning of the word “jihad.”
Backing a continuing effort that has featured billboards on the sides of Chicago buses, the local chapter of a national Muslim advocacy group, the Council on American-Islamic Relations, has been promoting a nonviolent meaning of the word — “to struggle” — that applies to everyday life.
Supporters say jihad is a spiritual concept that has been misused by extremists and inaccurately linked to terrorism, and they are determined to reclaim that definition with the ad campaign, called My Jihad.