Deal With It: The Art and Science of Creating GIFs
The great GIFs of our time are short, seamless, and salient. Technically speaking, there’s not a lot to master to make top-shelf animations; you’ll need to hone a few skills to nail image fidelity, file size, and framerate, and there are plenty of tools available to help streamline the process. But true masters eventually transcend technique, and you’ll need to fully enter the world of the GIF - to exploit its possibilities by knowing its limits. You’ve got to be the GIF.