How Social Networks Influence Parents’ Decision to Vaccinate Children
With so much confusing and even misleading information about vaccine safety available on the Internet, it’s no surprise that parents are influenced by their friends’ attitudes when it comes to immunizing their kids.
At her son’s preschool near Seattle, Robin Haight is a foot soldier in the vaccine wars. She arranged for a pediatrician to speak about vaccines at the home of a school parent. She put up posters — she calls them “gentle propaganda” — that touted the importance of immunization in stopping the spread of disease. Her husband helped create a spreadsheet to track which children at the school are missing which vaccinations.
Some parents have said that Haight’s provaccination message has no place at preschool, that it’s disrespectful and patronizing, that the decision to vaccinate a child is nobody else’s business. One mother got so emotional that she broke out in hives. But Haight thinks a conversation is critical, and the latest research published in the journal Pediatrics backs her up.
“I’m just trying to let people know that if you don’t vaccinate your children, it might affect other children’s health,” says Haight. “It directly affects a community of young children. How do we not talk about this?”