GOP Fights to Rebrand the Party of No
After several days of debating how to restore their party’s brand, Republican leaders left a party confab in Los Angeles last week in agreement that they can no longer be “the party of no.” But they were less clear on what to say “yes” to.
“To win, we need to be the party of solutions,” says Nebraska GOP chairman JL Spray. Now that Republicans have pointed out problems on issues like immigration, student loans, and the budget, he adds: “Let’s start fixing some things.”
While GOP officials at the party’s spring meeting in Hollywood had plenty of ideas for changing their public rhetoric, however, positive new policy ideas were in shorter supply.
The gathering’s purpose, said RNC officials who recently released a much-publicized autopsy of the 2012 election, was largely to begin reshaping negative perceptions of the GOP. At the meeting, the Republican National Committee’s 168 members sat through upbeat sessions with titles like “How to say what we mean and show that we care,” and “Winning the Women’s vote.”
