The Republican National Committee touted the failure of a bipartisan background check amendment in a web ad released Wednesday, despite the fact that the measure is broadly supported by the public and senators who voted against it have seen their popularity drop.

The one-minute video uses a compilation of news footage, with one reporter saying that President Barack Obama has faced a “string of defeats in Congress,” and another pointing out that “the gun bill failed.”

Nine out of 10 Americans support background checks, according to a HuffPost/YouGov poll, and several senators who voted against the amendment have seen dramatic declines in their poll numbers. One of them, Sen. Jeff Flake (R-Ariz.), acknowledged that his poll numbers were “somewhere just below pond scum.”

Sen. Kelly Ayotte’s (R-N.H.) approval ratings have also plummeted, and she took heat this week over her vote at town halls.

At the 19-second mark in the ad, Obama can be seen consoling Nicole Hockley after the Senate defeated the background check bill. Hockley lost her 6-year-old son, Dylan, in the Sandy Hook Elementary School shooting.

The spot has drawn criticism for being insensitive. The liberal group Americans United For Change, which first highlighted the inclusion of the Hockley footage, emailed out the ad with the subject line, “Are You Serious, RNC?” Democratic National Committee Communications Director Brad Woodhouse called it “disgusting.”

More: RNC Ad Touts Failure of Popular Background Checks Measure