Why We Should Stop Offering White Gold-A Note for Jewelry Professionals and Consumers
Second in a series of opinion articles showing the benefits of specific precious metals.
What do we like best about real gemstones like diamond, sapphire and ruby? They each present a beautiful natural color. Why do we like gold? For its color, luster and malleability by jewelers and goldsmiths around the world. Okay so where can we mine white gold? Nowhere of course pure gold is always that gorgeous gold/yellow color. High karat gold Never tarnishes never fades. There is no white gold mine.
So let us think about phasing out white gold until it’s truly the better choice again. If that ever happens. We will be doing the consumers and ourselves a favor.
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