Cumulus: Nearly All Top Advertisers Have ‘Exclude Rush Limbaugh’ Orders
The battle between Rush Limbaugh and the Cumulus radio network continued on Wednesday.
The two camps have been trading accusations for days, ever since anonymous Limbaugh backers told the New York Daily News that the host was thinking of abandoning the network due to CEO Lew Dickey’s repeated assertions that his controversial comments were hurting ad sales.
On Tuesday, Dickey continued the pattern. Asked about Limbaugh during an earnings call, he said, “The facts are indisputable regarding the impact certain things have had on ad dollars.”
Then, trade site Radio Ink quoted a “very high ranking Cumulus official,” who said, “Forty-eight of the top 50 network advertisers have ‘excluded Rush and Hannity’ orders. Every major national ad agency has the same dictate.” This statement was in line with other reports about the ad market’s hostility towards Limbaugh.
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