Google Unveils Cutting Edge Photo Enhancement Tools for Google+
Google unveiled significant new innovation in the world of online photography this morning, continuing their rapid development pace on Google+. All in Google+ pushed out 41 new features today.
Much of the new work is focused on post production photography to make people’s photographs look better than they can straight out of the camera.
Some have suggested that part of Instagram’s success has been their ability to enhance users’ photos with very simple one touch filters. Instagram has focused on a faux film aesthetic which actually highlights the flaws in many photos to give them more of an artistic old school feel. By contrast Google’s easily, and automatically applied post production tools, work to make photos look more vivid, life like and realistic.
By using simple techniques like skin softening, clarity adjustment, smart vignetting, HDR and other enhancements, Google by default now offers an enhanced photo for every photo uploaded by users to Google+. Also with this new tech Google will give you the ability to view the before and after results and decide which you prefer to use. For photographers who do not want their photos altered in any way, these users can turn this default functionality off.