‘Super-PACs May Be Bad for America, but They’re Very Good for CBS’
And it’s not just CBS that’s riding high thanks to political ad spending. TV stations in battleground states are magnets for ad spending, and they’re driving a new wave of consolidation in the broadcast industry, leaving a handful of big media companies well-positioned to reap hundreds of millions during the 2014 midterm elections and, especially, the 2016 presidential race. Just in the past month, the Gannett company bought 20 TV stations for $1.5 billion, and the Tribune Company inked a $2.7 billion deal for 19 stations. Those deals included stations in battleground states.
Washington, DC’s WJLA, owned by the Allbritton media company, the New York Times notes, which serves both the DC and the northern Virginia markets, banked $33 million in ad spending on campaigns and issues last year. Columbus’ WBNS, owned by the Dispatch Broadcast Group, booked $20 million in campaign ad spending out of $50 million in total ad buys. Ad spending was also up at TV stations in Wisconsin and Colorado. Wherever there was a political fight, campaigns and consultants were gobbling up ads.