Infographic: What Amazon Users Are Buying on Vinyl
For those who think vinyl records are an anachronism in today’s society, think again. Amazon says vinyl is the fastest-growing music medium for the company—and sales are up 745% since 2008.
What can we attribute this to? Hipsters? Parents? Amazon points to AutoRip, a feature that gives customers free digital copies of their CDs and records. AutoRip-enabled records sell at a volume 62% higher than regular albums, ReadWrite reports. Since AutoRip’s launch earlier this year, vinyl sales have increased 66%. Still, records make up 2% of the overall market, according to the Recording Industry Association of America.
According to the online retailer, rock is customers’ favorite genre on record, making up 55.6% of purchases, and Daft Punk’s Random Access Memories is Amazon’s best-selling album on vinyl since 1999.