Fanfare Fades as Apple Rolls Out Its New Line of iPhones
Consumers looking for a way to measure how much excitement there is with the new iPhones that go on sale Friday may want to check out the TaskRabbit index.
In recent Apple launches, busy consumers have turned to the San Francisco micro-job site to hire people to wait in line for the latest iPhone or iPad. Last year, 350 people were hired just in San Francisco and New York alone for the “line skipping” jobs.
“This year, we’ve seen just over 250 people sign up to have a TaskRabbit wait in line for them in all of our 15 active markets combined,” said TaskRabbit spokesman Johnny Brackett.
The drop in the TaskRabbit index is just one indicator that the legendary enthusiasm among die-hard Apple fans is a bit damper this year for the new iPhone 5c and iPhone 5s. As of Thursday evening, lines at Apple stores were either noticeably shorter or nonexistent.