The New Face of Hate: Meet the Man Trying to Make White Separatism Respectable
Richard Spencer sat sipping his chai latte at the Red Caboose, a train-themed coffee shop in downtown Whitefish, Mont. Clean-cut and restrained, he reminded me of a hundred outdoors-obsessed people I had known growing up here in the Flathead Valley, a resort area nestled in the shadows of Glacier National Park.
But Spencer’s tidy appearance is about more than his sense of propriety; it’s a recruitment tool. Spencer advocates for white separatism and he wants to shake his movement’s reputation for brutality and backwardness.
“We have to look good,” Spencer said, adding that if his movement means “being part of something that is crazed or ugly or vicious or just stupid, no one is going to want to be a part of it.” Those stereotypes of “redneck, tattooed, illiterate, no-teeth” people, Spencer said, are blocking his progress. Organizations that monitor domestic hate groups say it’s just this unthreatening approachability that makes Spencer so insidious.
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