Shaking down the fever swamps of the far right through cons and conspiracy theories has been a growth industry since the ‘80’s, but here you see how the National Review succumbed to the very madness that their founder, William F Buckley jr., fought against.

“Communist food brainwashing,” Frank Bates solemnly warns us, “is infecting America.”

Bates is the pitchman for Food4Patriots; when you click the link in National Review’s email, you’re immediately directed to a crudely animated infomercial breaking down the brainwashing threat. Frank’s biography is one of the first things you learn in the shockingly long presentation (full thing’s on YouTube here). Bates is a resident of a small town outside of Nashville, where he lives with his wife Michelle and 2 kids. He lost his job a few years ago and since then, teaching people how to live free of both big government and big business has been his passion.

“Promise to keep this information to yourself and close family and friends ONLY,” Bates asks. “I don’t know how long it’ll be online, so watch it while you can” — before FEMA takes Frank’s video, and perhaps Frank himself, out of the picture.

More: The Inside Story of the Charlatan Who Duped the Nation’s Top Conservatives