Finextra: Digital Disruptor, [Bitcoin]
London-based professional services firm PricewaterhouseCoopers takes a close look at Bitcoin and recommends executives who want to stay ahead should consider integrating Bitcoin into their business plans, while advising them of potential risks.
The report focuses mostly on payments, PR and pricing, and offers several early adopters as examples for other firms to emulate.
PricewaterhouseCoopers explores the emerging impact of bitcoin on entertainment, media and communications companies. It is based on the company’s analysis of the 3.4 million online mentions bitcoin had in 2013 as well as a PwC-commissioned online consumer survey to gather awareness, attitudes and behaviors about the crypto-currency.
Download white paper (PDF) here