Israeli Settlements Also Face Pressure From Within
These days, when Yaakov Berg tries to sell his award-winning line of Psagot boutique wines, he encounters obstacles from every direction. As a Jewish vintner in a West Bank settlement, his product is increasingly considered off-limits.
“Not just overseas, also in Tel Aviv,” says Berg, 37. “So we have big problems. Actually, it’s almost impossible to sell in (Tel Aviv) restaurants.”
With Israel mired in a struggle to combat growing calls in Europe to boycott Israeli products and businesses with ties to the controversial settlements, a quieter and more informal campaign is subtly emerging at home among Israelis themselves.
Israelis who may have long supported peace but also considered the settlements no big deal are starting to ask why Israel continues building there in the face of what looks like a rare global consensus against them verging on outrage.