Tim Cook Soundly Rejects Climate Change Denial, Suggests Deniers Sell Their Apple Stock
In an emotional response to the National Center for Public Policy Research (NCPPR), Apple CEO Tim Cook soundly rejected the politics of the group and suggested it stop investing in Apple if it doesn’t like his approach to sustainability and other issues.
The first question challenged an assertion from Mr. Cook that Apple’s sustainability programs and goals—Apple plans on having 100 percent of its power come from green sources—are good for the bottom line. The representative asked Mr. Cook if that was the case only because of government subsidies on green energy.
Mr. Cook didn’t directly answer that question, but instead focused on the second question: the NCPPR representative asked Mr. Cook to commit right then and there to doing only those things that were profitable.
In my opinion, Apple is one of the few companies that approach their business in this manner, and this is precisely why they make great products - they care more about what can be done with their devices and how green they can make them than they care about the ROI of said devices.
Tim Cook’s response to these suggestions was very blunt:
“When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” He said that the same thing about environmental issues, worker safety, and other areas where Apple is a leader.
He didn’t stop there, however, as he looked directly at the NCPPR representative and said, “If you want me to do things only for ROI reasons, you should get out of this stock.”
Way to go, Mr. Cook.