In Pictures: Car Modelling No Longer Just for Women - the Globe and Mail
At the 2014 Geneva Motor Show in Switzerland, I am delighted to report that I’ve come across more male models on the show floor than ever before. Why the change? It’s all in the name of equality says Frederic Favre, press officer at Renault. For the first time, the Renault and Dacia stands have male models at their booths - in fact, it’s nearly a 50-50 male/female split. “We don’t want to have an image of our brand with only beautiful, less dressed women. We think it’s important to have equality. It’s important to show diversity,” says Favre.