Far-Right’s Favourite Outfitter ‘Thor Steinar’ Opens Shop in Heart of London’s Jewish Community
A German clothing brand favoured by neo-Nazis in Europe, whose goods were banned because of their similarity to logos worn by SS officers, has opened a high-street store in the heart of London’s Jewish community.
The Viking Thor Shop, which opened in Finchley, North London a fortnight ago, is an outlet for Thor Steinar, a controversial brand whose products are strongly associated with far-right street groups and football hooligans.
The Ballards Lane store is situated yards from the office of the UK’s Chief Rabbi. Jewish and Islamic groups in the multicultural community have expressed concerns that the shop will attract far-right supporters and inflame tensions. But the store’s manager denied any neo-Nazi associations and claimed he was simply selling leisurewear.