When an industry doesn’t cater to the Market —Plus Size Fashions
As I’ve *ahem* aged, It seems the offerings at the mall have dwindled. There are some really fantastic stores, with great designs and prices. If the items themselves were realistically sized, I’d drop a $100 every time I shopped. An XL in some of the stores is basically a size 10. It seems I need a size 12. I guess I am just gynormus.
Many, many of the styles would be age appropriate if they fit. I am the demographic that has the disposable income to buy LOTS. I’ve purchased too small items and easily refashioned (altered) them to produced a garment that works for me. I’ve quit —I can’t see giving my money to those companies who won’t cater to me.
When I look around at people at the grocery store or the mall, I wonder what world manufacturers are living in. The average American woman is tall, and shapely.
I think a lot of manufacturers need a new marketing plan. But what do I know, it’s only jobs and profits.
Melissa McCarthy got snubbed on Oscar’s night. And we’re not just talking about her award.
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“Two Oscars ago, I couldn’t find anybody to do a dress for me,” McCarthy said. “I asked five or six designers—very high-level ones who make lots of dresses for people—and they all said no.”
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“[Melissa] basically spoke the truth,” 30-year-old plus-sized fashion blogger Kirstin Marie told The Daily Beast. “She just kind of let out what a lot of women experience on a day-to-day basis…people are so obsessed with image and the way [they] look and the constant pressure from everything to look perfect…It’s not surprising that society isn’t more accepting of plus-sized women because we’re still taught at a very young age that being plus-sized or fat is unacceptable.”
“When I go shopping, most of the time I’m disappointed,” McCarthy said. And she’s not alone. According the NPD Group, a market research company, 63 percent of plus-sized women (typically categorized as anything above a size 12) report that shopping for plus-sized clothing is more stressful than shopping for regular clothing, because, as the actress explained, quality and quantity are severely compromised.