How ‘The Hunger Games’ Uses You to Advertise
In this segment from PBS Frontline’s “Generation Like” you see how artifice is used to create social media brushfires that appear organic and natural, even though it’s artificially orchestrated behind the scenes at the other LGF, Lions Gate Films.
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“Every bit of it is being manipulated”: The viral success of the Jennifer Lawrence films is the result of a careful corporate strategy. The key: turning fans into a promotional machine.
This video is excerpted from “Generation Like”:
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