Artist Wins ‘Eat More Kale’ Trademark
A folk artist who became a folk hero to some after picking a fight with fast-food giant Chik-fil-A over use of the phrase “eat more kale” — similar to their trademarked “eat mor chikin” — has won his legal battle.
Bo Muller-Moore said Thursday that the U.S. Patent and Trademark Office granted his application to trademark “eat more kale,” a phrase he says promotes local agriculture. He silk-screens the phrase on T-shirts and sweatshirts and prints them on bumper stickers that are common in Vermont and beyond.
When asked what he felt caused the trademark office to approve his application, Muller-Moore, of Montpelier, said, “Your guess is as good as mine.” The news was posted on the office’s website Tuesday.