Seagate: We’re No Longer Just a Hard Drive Maker
Media changes with the times, but functional purpose rarely does.
Seagate wants the world to know it is no longer just a hard drive manufacturer, having bought several companies over the past few years to acquire capabilities across the storage stack.
The vendor now has capabilities that go beyond hard drives and is looking to demonstrate them as part of a global branding campaign. Speaking to reporters in Singapore, BS Teh, Seagate’s senior vice president of sales, acknowledged that the company is still widely perceived as just a hard drive manufacturer, but it has made several acquisitions to extend its storage capabilities.
These include EVault, which provides cloud storage technology and more than 43,000 cloud customers, as well as Xyratex, which makes storage test equipment and systems and had itself spun off from IBM two decades ago.