Few in Number, Big in Data - the 1% Who Use 56% of the Data
Why the ability for cell carriers to find a means of seamless offload to wifi is so important.
JDSU’s Location Intelligence business unit Arieso is shedding some light on who would most benefit from mobile data rollover: Turns out it is the 1%.
Don’t blame it on the rich — it’s the 1% of LTE users that are consuming 56% of all mobile data, the same 1% that JDSU (Nasdaq: JDSU; Toronto: JDU) found were responsible last year. At that time, the test and measurement company noted that LTE users were consuming ten times as much data than they did on 3G devices. (See LT-Extreme: 4G Subs Use 10X More Data and iPhone 5 Is Top Euro Data Hog.)
This is the fifth annual report Arieso, which JDSU acquired in 2013, has released. This year it studied where this extreme data use was happening as well and found that 50% occurs in .35% of the geographic area covered by a wireless operator. Even more interesting — or concerning, depending on your point of view — is the fact that 73% of mobile data in these so-called “extreme hotspots” is consumed in residential and industrial areas — places you’d think WiFi predominates. (See JDSU Buys Mobile OSS Vendor for $85M.)