Why This Manhattan Gun Store Didn’t Actually Sell Guns
Last week, sandwiched between a row of shops and apartments, you may have noticed that a store hawking firearms miraculously opened for two days on Manhattan’s Lower East Side
Had you ventured inside and asked the gruff-sounding owner whether you could take a closer look at, say, a revolver, you probably would have encountered the following sales pitch:
“…this revolver, it’s the easiest gun we have to use. It’s our most popular one. It’s a 22-caliber, six-inch revolver,” the clerk begins. “It’s also a gun that a five-year-old found in his parents’ bedroom, went down and shot his nine-month-old baby brother with it.”
If that sounds a lot like the least effective sales pitch of all time, there’s a reason for that.
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