Google Fiber TV Ad Trials Test Real-Time Data
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks without multimillion-viewer bases. Google will try to change that industry standard by providing real-time ad tracking capabilities similar to the systems it designed for online advertisements.
The company is running trials in Kansas City, Kansas, and Missouri, with Google Fiber TV subscribers. These ads will be shown during existing ad breaks, along with national ads, on live TV and DVR-recorded programs in real-time.
“Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of program being shown (eg, sports or news), or viewing history,” per Google.
Viewers can opt out of seeing ads that are based on viewing history from the Fiber TV settings.
More: Google Fiber TV Ad Trials Test Real-Time Data 03/23/2015