Amazon and Audi Announce Pilot to Deliver Packages Straight to Your Car
Users will enter the location of their Audi instead of a shipping address when ordering on amazon.com. They then agree to having their cars be tracked for a specific delivery time period, and DHL Parcel will then take care of the actual delivery. The DHL driver receives a digital access code for the consumer’s trunk, which he or she enters into a handheld device that wirelessly opens the trunk. This code expires as soon as the delivery takes place and the trunk is closed again.
When asked what consumers would need to enter in lieu of a shipping address, a public relations firm representing Audi responded that the details were yet to be fully disclosed. “Due to the fact that this is still a pilot program, the exact method of destination entry on amazon.com has yet to be revealed, yet there will be an interface that specifies the customer’s car as a delivery location in lieu of a shipping address,” they said.
The goal of this pilot is to make delivery that much easier and avoid the all-too-frequent situation when a consumer misses a delivery and is forced to drive to an inconvenient location to pick it up. Amazon has been at the forefront of delivery innovation for quite some time, shortening the delivery time and making it more convenient for consumers to order online. The partnership with Audi signals yet another experiment that could make e-commerce even more appealing to consumers