It’s a business model with a guaranteed wingnut market demographic.

With Hillary Clinton in the 2016 presidential race, you knew the “Clinton Rumors” would be back with a vengeance. Along with the chain emails from your dad. David Mikkelson has been collecting them at Snopes.com since the 1990s:

As he did in 2007, Mikkelson has seen a recent uptick in interest in Clinton rumors. The popular one recently was that Clinton was fired from the Watergate investigation. “It’s everything that people want to believe of her,” Mikkelson said — “she’s a liar, she’s corrupt, she’s unethical — all in one piece.” It is also important to note: This rumor is false.

Somebody once said they’ll keep doing this stuff as long as they think it works.

A few days ago we had a media blitz over Clinton Cash written by Peter Schweizer, a former Bush speechwriter and Breitbart . com contributor. The pattern is familiar:

Schweizer explains he cannot prove the allegations, leaving that up to investigative journalists and possibly law enforcement. “Short of someone involved coming forward to give sworn testimony, we don’t know what might or might not have been said in private conversations, the exact nature of the transition, or why people in power make the decision they do,” he writes. Later, he concludes, “We cannot ultimately know what goes on in their minds and ultimately provide the links between the money they took and the benefits that subsequently accrued to themselves, their friends, and their associates.”

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