German Theater Owners Boycott ‘Avengers: Age of Ultron’
.@Avengers 2 hits overseas first, and BIG: $201.2 million. Yikes http://t.co/BO0bxj6ppm pic.twitter.com/itwgq88lnR
Independent movie theater owners in Germany, who control almost 700 screens, are boycotting Disney-Marvel’s “Avengers: Age of Ultron” as a protest against what they see as punitive booking terms. The film debuted to a massive $201.2 million across 44 international territories this weekend.
The German theaters claim that Disney raised its rental fee from 47.7% to 53% of ticket sales, according to broadcaster Deutsche Welle. Disney has also cut its contribution to advertising, and done away with advances for 3-D glasses.
“Approaching the industry with these conditions is completely unusual and, for me, a scandal,” said Andreas Kramer from industry lobby group Hauptverband Deutscher Filmtheater.