Nestlé CEO Says He Would Bottle Even More California Drought Water
“Absolutely not. In fact, if I could increase it, I would.”
“If I stop bottling water tomorrow,” said Brown, “people would buy another brand of bottled water. As the second largest bottler in the state, we’re filling a role many others aren’t filling. It’s driven by consumer demand, it’s driven by an on-the-go society that needs to hydrate.
This was the answer Nestlé Waters North America CEO Tim Brown gave when Jay Famiglietti, a hydrologist at NASA’s Jet Propulsion Lab, asked him whether he would ever consider moving his company’s bottling operations out of California during an interview with AirTalk’s Larry Mantle.
“If I stop bottling water tomorrow,” said Brown, “people would buy another brand of bottled water. As the second largest bottler in the state, we’re filling a role many others aren’t filling. It’s driven by consumer demand, it’s driven by an on-the-go society that needs to hydrate. Frankly, we’re very happy [consumers] are doing it in a healthier way.”
As the Golden State wheezes its way through a historic drought, criticism for bottled water companies operating factories here has been harsh. Just over a week after a Mother Jones investigation, Starbucks announced that it would be moving bottling operations for its Ethos Water brand from California to Pennsylvania because of severe drought conditions. A day before the Mother Jones story broke, Brown wrote an op-ed in the San Bernardino Sun on why the bottled water industry isn’t contributing to the drought.
On Tuesday, Nestlé said that it is investing $7 million on technology and upgrades that would turn its Modesto milk factory into a “zero water” by extracting water from the milk production process and using it in factory operations.
“We have these cooling towers [for milk] that use water,” says Brown. “Previously, that would have been fresh water that we would’ve drawn out of the municipal supply. Now, we can use our own water that had come previously from the milk. That water, normally, would’ve gone into the waste stream. Now it can be reused or recycled.”
The arrogance and entitlement is French Revolution level.