Geller’s Ad Campaign a Spectacular Failure in Philadelphia
From philly.com
The ad failed in all respects. It was factually inaccurate. It made no sense. It actually provoked the opposite response from the one the creators intended. From the article:
“If the first rule of advertising is to make sure to convey your message effectively, this inaccurate, strange, and aggressive bus advertisement must rank as an all-time disaster, damaging the cause it meant to serve while helping those it intended to harm. It’s like a Coke ad that sends customers flocking to Pepsi.”