Amazon Creates Its Own Sales Holiday, ‘Amazon Prime Day’
Amazon has a new plan to win goodwill with Amazon Prime customers: Massive, one-day discounts. On Wednesday, July 15, Amazon is holding Amazon Prime Day to celebrate the ecommerce site’s 20th anniversary.
According to the company, Prime Day will include thousands of “Lightning Deals” along with seven special sales in the United States and other major international markets. The company says it will offer more sales on July 15 than it did on Black Friday.