Apple Just Did Something That Has Journalists Scared for the Future. Here’s What You Need to Know.
On Thursday, Apple rolled out its new iOS 9 operating system, and the media industry confronted a powerful new enemy: its audience.
iOS 9, you see, is the first Apple mobile operating system to accommodate ad-blocking features. Judging from the fact that a string of ad-blockers shot straight to the top of the App Store charts within hours of iOS 9’s launch,, consumers are very excited about this. And why not? Ads suck. They slow down your browsing experience, they track you all over the internet, they blink and ping and prod at you and generally give you grief.
Unfortunately for the media, ads are also the way that most websites pay the bills. Journalism has already been in a precarious state for years; digital advertising simply doesn’t bring in enough money to ensure any sort of industry-wide stability. Now, the prospect of the widespread adoption of ad-blockers on mobile is making the industry break out in a cold sweat.