Verizon to Share ‘Super Cookie’ Data With AOL’s Ad Network
When Verizon acquired AOL earlier this year, many were puzzled as to why Verizon would make such a huge investment in the sometimes troubled media firm. The reason? Ad networks. And this week, Verizon quietly moved to make use of its pricey purchase by announcing that it will merge its ad programs with AOL’s Advertising Network.
Why should you care? The move is only valuable because it uses your personal data. Starting next month, Verizon will start sharing data it receives via “super cookies” with AOL’s ad network. “The combination will help make the ads you see more valuable across the different devices and services you use,” according to Verizon.
Two Verizon programs, Relevant Mobile Advertising and Verizon Selects, will be incorporated into AOL’s ad network.